Roll End Tuck Front Boxes,A tray-style box with a lid that tucks into the front.
Also known as Double Wall Tuck Front, Mailer Box, Cherry Lock Style Box.
Why use a roll end tuck front?
There is no glue or tape required to assemble an RETF, just a strip of tape or a label keep the lid closed in shipping. Dust flaps and cherry locks protect from debris, and the roll over sides add stacking strength and padding.
This is the most popular box style for ecommerce brands, because of its ease of assembly, and prominent surfaces for branding and messaging.